Sarraf Jewelry Review: Quality, Affordability, and Customer Satisfaction
Are you searching for high quality fine jewelry that doesn’t break the bank? Sarraf Jewelry has been capturing hearts and wallets since 1986 with their commitment to offering premium jewelry at surprisingly affordable prices.
This comprehensive review will take you through everything you need to know about this Los Angeles based jewelry company, from their product quality to customer service experience.
Key Takeaways:
- Founded in 1986 with over 50 years of combined industry experience from founders
- Offers discount fine jewelry with over 20,000 pieces in their inventory
- Specializes in 14k and 18k gold chains, wedding bands, earrings, and diamond jewelry
- 30 day return policy with no questions asked for non-engraved items
- Lifetime guarantee against defects in craftsmanship and materials
- Same day shipping for orders placed before 3:00 PM Pacific Time
- Competitive pricing that often beats local jewelry store prices significantly
- BBB accredited business since 1998 with strong customer satisfaction ratings
- Free shipping available on qualifying orders
- Ships to 45 different countries worldwide with international shipping options
- Customer service available Monday through Friday, 10:00 AM to 4:00 PM Pacific Time
Company History and Background
Sarraf Jewelry Inc. began its journey in 1986 in Los Angeles, California. The company founders brought more than half a century of jewelry industry expertise to create a business focused on providing high quality jewelry at accessible prices. Starting as a wholesale operation, Sarraf expanded into retail to serve individual customers seeking fine jewelry without the traditional markup.
The company operates from their Los Angeles headquarters at 650 S Hill Street, positioning themselves strategically in one of America’s major jewelry districts. This location allows them to maintain close relationships with suppliers and ensure quality control throughout their operations.
Product Quality and Materials
Quality standards at Sarraf Jewelry focus on authentic gold and silver materials. Their inventory includes genuine 14k yellow gold, 14k white gold, 18k yellow gold, 18k white gold, and sterling silver pieces. Each item undergoes quality inspection to ensure it meets their standards for weight, dimensions, and craftsmanship.
Gold chains represent one of their most popular categories, with customers frequently praising the accuracy of specifications. Independent reviews confirm that weight and dimensions match exactly what the company advertises. Their byzantine, box, cable, and rope chain styles offer variety for different preferences and budgets.
Diamond jewelry and gemstone pieces also receive positive attention for their clarity and setting quality. The company imports materials directly to maintain cost efficiency while preserving quality standards.
Pricing Strategy and Affordability
Sarraf’s pricing model creates significant savings compared to traditional jewelry retailers. Customers report finding 14k gold chains for $700 while similar pieces at local stores cost $1200 or more. This price advantage comes from their direct import relationships and wholesale background.
Promotional pricing frequently offers additional savings through percentage discounts on select items. Their pricing monitoring system tracks competitor prices to ensure they maintain competitive advantages in the marketplace.
Customer Service Experience
Customer service quality receives mixed but generally positive feedback. Response times typically fall within one business day for email inquiries. Phone support operates Monday through Friday from 10:00 AM to 4:00 PM Pacific Standard Time at 888-472-7723 or 213-612-4690.
Staff knowledge about products helps customers make informed decisions. Representatives can provide detailed information about gold content, chain specifications, and compatibility with different pendants or charms.
Shipping and Delivery Performance
Shipping efficiency stands out as a major strength. Orders placed before 3:00 PM Pacific Time on business days typically ship the same day. Standard delivery usually takes 5 to 10 business days within the United States.
International shipping extends to 45 countries with varying delivery timeframes. Military shipping receives special attention with delivery times ranging from 5 to 20 business days depending on location.
Packaging quality protects jewelry during transit. Customers report receiving items in secure packaging that prevents damage during shipping.
Return Policy and Warranty Coverage
Return policies at Sarraf provide customer confidence. Their 30 day return policy allows returns of non-engraved items in original condition for full refunds. No authorization numbers are required for returns, though including clear instructions helps process returns efficiently.
Lifetime guarantee coverage protects against manufacturing defects in both craftsmanship and materials. This warranty requires original invoices and covers repair or replacement of defective items.
Customer Reviews and Satisfaction
Customer feedback reveals overall satisfaction ratings around 9.1 out of 10 according to Bizrate reviews. Trustpilot ratings show 4 star averages across multiple review platforms.
Positive reviews frequently mention accurate product descriptions, fast shipping, and value for money. Customers appreciate receiving exactly what they ordered with correct weights and dimensions.
Negative feedback occasionally mentions processing delays or customer service response times. However, these complaints represent a small percentage of overall customer experiences.
Online Shopping Experience
Website functionality provides comprehensive product information including detailed specifications, multiple product images, and customer reviews. Search filters help customers find specific chain types, gold colors, and price ranges.
Product descriptions include weight specifications, length options, and clasp types. This detailed information helps customers make informed purchasing decisions without visiting physical stores.
Business Credibility and Accreditation
Better Business Bureau accreditation since 1998 demonstrates long term business reliability. Their BBB profile shows corporate information and complaint resolution history.
Yelp reviews from Los Angeles customers provide insights into local store experiences. Google reviews and Reddit discussions offer additional customer perspectives on product quality and service reliability.
Product Categories and Selection
Inventory diversity includes wedding bands, engagement rings, earrings, pendants, bracelets, and necklaces. Chain varieties encompass anchor, box, cable, curb, rope, and wheat styles in multiple lengths and thicknesses.
Gold options span 10k, 14k, and 18k in yellow, white, and rose gold finishes. Sterling silver pieces provide affordable alternatives while maintaining quality standards.
Comparison with Competitors
Price comparisons consistently show Sarraf advantages over local jewelry stores and many online competitors. Their wholesale background enables pricing flexibility that retail focused competitors cannot match.
Quality comparisons show comparable standards to higher priced alternatives. Independent customer reviews confirm that materials and craftsmanship meet or exceed expectations for the price points.
Future Outlook and Recommendations
Sarraf Jewelry continues expanding their online presence while maintaining quality standards and competitive pricing. Their established reputation and customer satisfaction levels suggest continued growth in the discount fine jewelry market.
Recommendations for potential customers include reviewing product specifications carefully, understanding return policies, and contacting customer service with specific questions before purchasing.
Frequently Asked Questions
Is Sarraf Jewelry legitimate?
Yes, Sarraf is BBB accredited since 1998 and has positive customer reviews across multiple platforms.
What is their return policy?
30 day returns for non-engraved items in original condition with full refunds.
How fast do they ship?
Same day shipping for orders placed before 3:00 PM Pacific Time on business days.
Do they offer international shipping?
Yes, they ship to 45 different countries worldwide.
What materials do they use?
Genuine 14k, 18k gold and sterling silver with lifetime guarantees against defects.
Are their prices really competitive?
Customer reports show significant savings compared to local jewelry stores.
How can I contact customer service?
Call 888-472-7723 or email during business hours Monday through Friday.
Do they have physical stores?
Yes, their main location is in Los Angeles jewelry district.
