Wild Fable Leggings Review: Comfortable Affordable Fashion for Every Body

Have you been searching for leggings that combine style, comfort and affordability? Wild Fable leggings from Target might be the answer to your fashion prayers.

These trendy, budget-friendly leggings have gained significant popularity among shoppers looking for quality without the premium price tag.

As a Target exclusive brand launched in 2018, Wild Fable offers fashionable options for the style-conscious consumer who wants to look great without breaking the bank.

Key Takeaways:

Here’s what you need to know about Wild Fable leggings before making your purchase:

• Price Range: Most Wild Fable leggings are extremely affordable, typically priced between $10-$25, making them a budget-friendly alternative to premium brands
• Fabric Options: The collection includes various fabric types from cotton-blend classics to the buttery soft ButterBliss material that has become a fan favorite
• Size Inclusivity: Wild Fable offers sizes from XXS to 4X, accommodating a wide range of body types and shapes
• Styles Available: The brand features multiple styles including classic leggings, flare leggings, high-waisted options, and specialized designs like liquid leggings
• Comfort Level: Many reviewers praise the high comfort factor, particularly with the ButterBliss collection that lives up to its name
• Durability Concerns: Some customers note that the regular classic leggings may pill faster than the ButterBliss options
• Fit Considerations: Wild Fable uses junior sizing that runs smaller than regular sizing; many shoppers recommend sizing up
• Color Options: While the color selection is extensive, availability can vary by store and season
• Target Exclusive: Wild Fable is only officially sold at Target, though products can be found on resale platforms
• Value Proposition: For the price point, most reviews indicate these leggings offer excellent value compared to similar products from other brands

The History of Wild Fable Brand

Wild Fable emerged as part of Target’s strategic brand refresh in 2018. The brand was specifically designed to appeal to young, fashion-forward women seeking trendy pieces at accessible price points. Unlike many retail store brands, Wild Fable was created with a distinct identity focused on contemporary styles that could compete with fast-fashion retailers while maintaining Target’s quality standards.

Target launched Wild Fable alongside other exclusive brands to strengthen its position in the competitive fashion market. What makes Wild Fable stand out is its bold approach to design and its commitment to size inclusivity from the start. The brand quickly gained traction among shoppers who appreciated the refreshing combination of on-trend styles without premium pricing.

Since its introduction, Wild Fable has expanded its offerings significantly, with leggings becoming one of its most popular product categories. The brand consistently refreshes its designs to align with current fashion trends while maintaining its core styles that customers have come to love. This blend of innovation and consistency has helped Wild Fable build a loyal customer base who return for both staple pieces and seasonal updates.

Wild Fable Leggings Price Range and Value

One of the most attractive aspects of Wild Fable leggings is their affordability. With most styles priced between $10 and $25, these leggings offer significant value compared to similar products from more expensive brands. The classic high-waisted leggings typically start around $10, while the premium ButterBliss collection ranges from $18 to $24 depending on style and sales.

This price point makes Wild Fable leggings remarkably accessible for most shoppers. For context, comparable leggings from premium athleisure brands often cost three to five times more, with similar designs priced between $50 and $100. This dramatic price difference has led many budget-conscious consumers to give Wild Fable a try.

Despite the low price tag, most customers report that the quality exceeds expectations. As one Reddit reviewer noted, “The regular classic leggings are decent for the $10 price point. They’re made of a cotton blend with some spandex, so they have good stretch.” Similarly, many shoppers find that the ButterBliss leggings offer a wearing experience comparable to much more expensive alternatives.

Target frequently includes Wild Fable items in their promotions and sales, often bringing prices down even further. However, some shoppers have observed that Wild Fable items “never get the good sales” compared to other Target brands, possibly due to their already low price points and steady popularity.

Material Quality and Construction

The material quality of Wild Fable leggings varies across their different collections, with each offering distinct benefits for different preferences and uses. The classic leggings feature a cotton-spandex blend that provides good stretch and breathability. This fabric composition makes them comfortable for everyday wear while offering decent support.

The standout in the lineup is undoubtedly the ButterBliss collection, which lives up to its name with an incredibly soft feel against the skin. These leggings feature a silkier, more premium-feeling fabric that many shoppers compare favorably to high-end athleisure brands. The ButterBliss material offers excellent stretch recovery, meaning it returns to shape well after wearing.

Construction quality is generally good, especially considering the price point. The leggings feature reinforced stitching in high-stress areas and well-designed waistbands that provide support without digging in uncomfortably. Most styles have flat-lock seams to prevent chafing, though the execution varies slightly between collections.

Some users report that the classic leggings tend to pill faster than the ButterBliss options, particularly in areas with high friction like the inner thighs. As one reviewer mentioned, “The classic leggings pill faster than the ButterBliss ones.” This is a common issue with cotton-blend leggings across all price points but is something to consider if durability is your primary concern.

While the materials don’t match the technical performance fabrics found in specialized athletic wear, they offer satisfactory quality for casual wear and light activities. The fabrics provide adequate opacity in most styles, though some lighter colors may require careful underwear selection to prevent show-through.

Fit and Sizing Guide for Wild Fable Leggings

Understanding the fit and sizing of Wild Fable leggings is crucial for a satisfactory purchase experience. One of the most important things to know is that Wild Fable uses junior sizing, which typically runs smaller than standard women’s sizes. As one Target employee noted on Reddit, “Wild Fable is junior sizing – I would say it is true to that size range – it is cut slimmer that regular sizing.“

The brand offers an inclusive size range from XXS to 4X, accommodating diverse body types. However, many shoppers recommend sizing up one size from your usual selection to get the most comfortable fit. The high-waisted styles are particularly popular because they provide good tummy support and don’t tend to roll down during activity.

According to Target’s size charts, Wild Fable leggings follow these general measurements:

• XXS: Waist 25.25″, Hip 34″
• XS: Waist 26″, Hip 35″
• S: Waist 27.5″, Hip 37″
• M: Waist 29″, Hip 39″
• L: Waist 31″, Hip 41″
• XL: Waist 33″, Hip 43″
• XXL: Waist 35″, Hip 45″

For plus sizes, the chart continues up to 4X. The leggings generally have good stretch, which helps accommodate different body shapes within each size category. The inseam length for most styles is approximately 27″ for standard sizes, which hits at the ankle for average heights.

Some shoppers with more athletic builds note that the hip-to-waist ratio can be challenging in certain styles. One reviewer mentioned, “If you have muscular thighs and a smaller waist, you might find some gapping at the waistband.” This is something to consider when selecting your size and style.

Comfort and All-Day Wearability

When it comes to comfort, Wild Fable leggings receive consistently positive feedback from wearers. The high-waisted design prevents uncomfortable rolling or sliding during movement, while the elastic waistbands provide secure support without digging into the skin. This makes them suitable for extended wear throughout the day.

The ButterBliss collection stands out for its exceptional comfort level. As described by one Target shopper, “These leggings have garnered mixed feedback from guests, with many praising their comfort and fit.” The material feels luxuriously soft against the skin and maintains its comfort even after hours of wear. This line has earned particular praise for feeling “like butter” and providing a wearing experience that rivals much more expensive brands.

The classic leggings, while not quite as luxurious as the ButterBliss options, still offer good comfort for everyday activities. Their cotton-blend composition provides natural breathability, which helps with temperature regulation throughout the day. This makes them suitable for various activities and seasons, though they may not provide the moisture-wicking properties needed for intense workouts.

Many wearers appreciate that most Wild Fable leggings avoid the common pitfall of becoming transparent when stretched. As one Target reviewer noted about a specific style, “Great leggings, although slightly see thru but I feel that’s hard to not have happen with every leggings anymore.” The opacity varies somewhat between colors and styles, with darker colors typically providing better coverage.

The stretch recovery of the fabric also contributes to all-day comfort, as the leggings maintain their shape without becoming baggy in key areas. However, some users report that after multiple wears and washes, the classic styles may lose some elasticity faster than premium brands.

Durability and Longevity Factors

While Wild Fable leggings offer excellent value for their price point, their durability varies across different styles. The classic leggings typically show wear sooner than the ButterBliss collection, with pilling being the most common issue. As one honest reviewer noted, “The classic leggings pill faster than the ButterBliss ones.”

Washing practices significantly impact the longevity of these leggings. For best results, users should wash in cold water on a gentle cycle and avoid high heat drying. Air drying or using a low heat setting helps preserve the elasticity and prevent premature deterioration of the fabric. Following these care instructions can substantially extend the life of your Wild Fable leggings.

The stitching on Wild Fable leggings is generally good for the price point, though not comparable to premium athletic brands. Areas of high stress, like the inner thigh seams and waistband attachment, are typically the first to show signs of wear. Some users report small thread pulls after several months of regular wear, though catastrophic seam failures are uncommon.

Color retention varies by shade, with darker colors like black maintaining their look longer than lighter or more vibrant options. Some reviewers mention slight fading after multiple washes, particularly with the more intensely dyed colors.

When considering durability expectations, it’s important to maintain realistic perspectives based on the price point. As one practical shopper pointed out, “At $10-20 per pair, even if they only last 6-8 months with regular wear, they’re still a good value compared to spending $100 on premium leggings.” Many users find that having multiple pairs in rotation helps extend the overall lifespan of each individual pair.

Comparing Wild Fable to Competitor Brands

When positioned against competitor brands, Wild Fable leggings stand out primarily for their exceptional value proposition. At $10-25 per pair, they cost significantly less than premium athleisure brands like Lululemon, Athleta, or Alo Yoga, which typically charge $80-120 for similar styles. This dramatic price difference makes Wild Fable an attractive option for budget-conscious shoppers.

In terms of quality comparison, Wild Fable leggings offer good value for the price point but don’t quite match the technical features or longevity of premium brands. The ButterBliss collection comes closest to replicating the feel of high-end leggings, with many reviewers comparing them favorably to much more expensive alternatives. As one Reddit reviewer enthusiastically stated, “I tried Wild Fable leggings from Target and I’m shocked how similar they feel to my much more expensive pairs!“

When compared to other affordable brands like Old Navy, H&M, or Amazon Essentials, Wild Fable generally offers comparable quality with more fashion-forward designs. The brand tends to incorporate current trends faster than some other budget-friendly options, making it appealing to style-conscious shoppers who don’t want to invest heavily in temporary fashion trends.

In the mid-range category, brands like American Eagle’s OFFLINE or Aerie provide similar quality at slightly higher price points ($30-50). These brands might offer marginally better durability but lack the extreme affordability that makes Wild Fable so accessible.

For specific features, Wild Fable’s pocket leggings don’t typically have as deep or functional pockets as those found in more technically designed athletic brands. Similarly, their compression and moisture-wicking capabilities don’t match specialized performance wear. However, for casual wear and light activities, many users find them entirely sufficient.

One area where Wild Fable particularly shines is pattern and color selection. The brand consistently offers trendy prints and colors that might be harder to find at similar price points from other manufacturers. This makes Wild Fable appealing for shoppers who like to refresh their wardrobe with seasonal colors without significant investment.

Sustainability and Ethical Considerations

While Wild Fable leggings offer attractive pricing and trendy styles, conscious consumers often question the sustainability and ethical aspects of affordable fashion. Target, Wild Fable’s parent company, has made commitments to improving sustainability across its brands, though specific information about Wild Fable’s manufacturing processes can be limited.

According to CommonShare, “Wild Fable has made strides in increasing transparency and ensuring that its products are ethically sourced. The brand’s parent company, Target, is committed to environmental, social, and governance (ESG) issues, further supporting sustainable practices.” However, like many fast fashion and affordable brands, there remain questions about the full supply chain.

The affordability of Wild Fable leggings naturally raises concerns about production methods and labor practices. Target has published corporate responsibility goals that include responsible sourcing commitments, but detailed information specific to Wild Fable production is not widely available to consumers.

From a materials perspective, most Wild Fable leggings rely heavily on synthetic fibers, which have inherent environmental limitations regarding biodegradability and microplastic shedding. The classic leggings with higher cotton content offer a somewhat more natural alternative, though conventional cotton production also has environmental impacts.

For shoppers concerned about sustainability, extending the life of Wild Fable leggings through proper care represents the most immediate way to reduce environmental impact. Following the recommended washing practices and repairing minor issues rather than immediately replacing items can significantly improve the sustainability profile of these affordable garments.

Some consumers adopt a balanced approach, investing in a few high-quality, sustainably produced leggings for frequent wear while using more affordable options like Wild Fable for trendy styles that might have shorter fashion lifespans. This hybrid strategy allows for both ethical considerations and budget constraints.

While Wild Fable may not lead the industry in sustainability innovations, Target’s overall corporate direction suggests gradual improvements in this area across their exclusive brands. Conscious consumers should continue to advocate for greater transparency and sustainable practices from all fashion retailers, regardless of price point.

Frequently Asked Questions

Are Wild Fable leggings true to size?

Wild Fable uses junior sizing that runs smaller than regular women’s sizing. Many customers recommend sizing up one size from your usual selection for the most comfortable fit.

How much do Wild Fable leggings cost?

Wild Fable leggings typically range from $10 for basic styles to $25 for premium options like the ButterBliss collection. They’re significantly more affordable than comparable styles from premium brands.

What is ButterBliss material?

ButterBliss is Wild Fable’s premium fabric that feels remarkably soft against the skin. It offers excellent stretch, recovery, and comfort comparable to much more expensive leggings brands.

Are Wild Fable leggings good for workouts?

While suitable for light activities and yoga, Wild Fable leggings aren’t specifically designed as performance wear. For intense workouts, dedicated athletic brands might offer better moisture-wicking and support features.

How do I wash Wild Fable leggings?

For best results, wash in cold water on a gentle cycle, avoid fabric softeners, and air dry or use low heat. This helps preserve the elasticity and prevent premature wear.

Is Wild Fable only available at Target?

Yes, Wild Fable is Target’s exclusive in-house brand. While some items may appear on other platforms through third-party sellers, Target stores and Target.com are the official retailers.

Do Wild Fable leggings become see-through when stretched?

Most Wild Fable leggings, particularly in darker colors, provide good opacity even when stretched. However, some lighter colors may require careful underwear selection to prevent show-through.

How long do Wild Fable leggings typically last?

With proper care, Wild Fable leggings can last several months of regular wear. The ButterBliss collection tends to be more durable than the classic cotton-blend styles.

Do Wild Fable leggings have pockets?

Some styles feature pockets while others don’t. Product descriptions on Target’s website specify whether particular styles include pocket features.

Are Wild Fable leggings sustainable?

While Target has corporate sustainability commitments, Wild Fable is not specifically marketed as a sustainable fashion brand. Conscious consumers may want to research Target’s broader environmental policies.